Tesla Brand Book
Songafest is one of the biggest community festivals in East Africa, drawing over 3,000 people from the estate and nearby neighbourhoods. It’s an event built around connection, celebration, and youthful energy.
GWMY Culture stepped in to shape the full visual experience, making sure the festival looked as vibrant as the people attending it. The direction leaned into color, joy, and playful elements that reflect community spirit.
We crafted a unique visual identity starting from the logo design, ensuring it captured the festival’s lively personality while still feeling polished and professional.
Idea to reality
This identity rolled out across all marketing graphics and on-ground branding, from posters to digital banners to staff materials. Every touchpoint carried the same burst of life.
In style
Our team also designed and produced event merchandise for both staff and attendees, giving the festival a cohesive feel and memorable keepsakes that people still wear proudly.
